Branding
Year
2026
Industry
EXPORT
Timeline
4 Weeks
Problem
The brand lacked a distinctive visual language, making it difficult to communicate its expertise, global presence, and commitment to quality. Its packaging, communication, and brand touchpoints also lacked consistency, resulting in an identity that felt more functional than memorable.
Solution
We rebuilt the identity around a bold, contemporary visual system inspired by the relationship between seafood, the coast, and the cold chain. We refined the brand mark, established a cohesive colour and typography system, and developed supporting graphic elements that could work across export packaging, shipping, operational touchpoints, and brand communication.
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